The Franchised Dealers occupy the highly competitive front end of the automotive market working overtime to win customers and keep them coming back for repeat and referral sales and of course the vital service business. With chassis profit falling globally, there is a greater demand than ever for products like those offered by Auto Protect Systems.
The leading franchised dealers need to offer the best value addition they can to delight their customers and earn their respect for the caring support of the franchise - not just the vehicle brand.
At the very least customers should be offered the best F&I products available. Paint Protection is also an ideal up-sell given its importance in harsh climates and the need to keep their prestige cars in showroom condition. Air conditioning products, sold through service, are essential to ensure efficient cooling and a family friendly, hygienic no-odour cabin. Engine treatments and regular vehicle health checks will all mitigate against future mechanical problems.
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